Taking a refreshing approach

Soft drink brand Zeo were looking to embark on a makeover and introduce a new low sugar range. Coinciding with the relaunch was a new identity, created by designer Si Scott, and a packaging refresh. 

With this in place, I had the opportunity to work with Zeo and create campaign ideas which we would roll-out across various platforms. 

Knowing Zeo’s target audience were health conscience consumers who wanted an alternative to diet soft drinks, we created the playful ‘Cheat on Water’ campaign to highlight that there is a refreshing alternative to fizzy drinks, but without any of the nasties.

As well as the advertising, we also produced internal marketing materials, convenience and retail activation packs, van wraps and branded apparel..

CLIENT: Zeo   AGENCY: Once Upon A Time
SCOPE: Art direction, design, FMCG, key art origination, retail activation

Activation touchpoints included everything from out of home advertising to POS and convenience store launch tool kits.

A selection of playful apparel was also designed to help support the campaign activity.