'Make It Yours' Brand Book
Moss Bros. is a 150 year-old menswear brand that was renowned as the go-to place to hire a suit. Though the company itself has far more to offer, and so I was challenged with the task of creating a brand book to showcase their versatility across seasons and occasions. This was created to influence future campaigns, as well as helping to educate staff on the ethos of the brand.
It was key to present the creative so that it not only continues to appeal to their current audience, but also attracts the new younger generation.
The concept itself focuses on how flexible and adaptable the Moss Bros. ranges are, making it easy to show your true personality in what you wear.
A brand book was created which broke down the guidelines and gave numerous examples of when and how to use the mechanic.
A printed pocket handkerchief was also produced to educate and excite staff, helping to encourage them to believe in the brand, and deliver on the new Moss Bros. positioning.
THE SOLUTION/THE OUTCOME
What started as an internal communication to educate and encourage staff to enlighten their customers on the flexibility and adaptibility of the brand, proved so successful that it has since become a series of regional campaigns, with the hope of it becoming national.
Rubber Penguin is the alias for UK-based designer and illustrator Dan Bailey. Conveyor of the bold, the bright and the beautiful and I want to share my passion through defined, considered design.
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