Keeping things in-house

Lucozade Ribena Suntory are one of the UK’s-leading soft drink manufacturers. Producing a variety of well-known brands including: Lucozade, Ribena, Highland Spring and Orangina.

The company had taken steps to have more ownership over their brands by building a driven and innovative in-house creative team to produce a majority of their creative projects and campaigns.

I worked with them across varying projects/campaigns for a variety of their core products and new product development; as well as using my experience to aid their evolution as the in-house team grew and developed.

The activations have included everything from print and digital elements, to press ads, experiential and social media content.

CLIENT: Suntory (LRS)   AGENCY: In-house
SCOPE: Art direction, design, FMCG, key art origination, POS, retail activation/marketing

With such a vast and varied portfolio of products, I had the opportunity to work across an array of diverse campaigns on multiple channels. The touchpoints have included: conceptual/visualisation, key art origination, shopper & trade activation, experiential and social media content creation. 

I was also able to create scamps for future campaigns, as we tried to sell the ideas into potential partners.