Keeping things in-house

Lucozade Ribena Suntory are one of the UK’s-leading soft drink manufacturers. Producing a variety of well-known brands including: Lucozade, Ribena, Highland Spring and Orangina.

The company had taken steps to have more ownership over their brands by building a driven and innovative in-house creative team to produce a majority of their creative projects and campaigns.

I worked with them across varying projects/campaigns for a variety of their core products and new product development; as well as using my experience to aid their evolution as the in-house team grew and developed.

The activations have included everything from print and digital elements, to press ads, experiential and social media content.

CLIENT: LRS   SKILLS: Art Direction, Design, FMCG, Key Art Origination, POS, Retail Activation, Shopper Marketing

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With such a vast and varied portfolio of products, I had the opportunity to work across an array of diverse campaigns on multiple channels. The touchpoints have included: conceptual/visualisation, key art origination, shopper & trade activation, experiential and social media content creation. 

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I was also able to create scamps for future campaigns, as we tried to sell the ideas into potential partners.

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Rubber Penguin. 
Design with character.

Rubber Penguin. 
Design with character.

Rubber Penguin.
Design with character.

Rubber Penguin.
Design with character.

Rubber Penguin.
Design with character.

All designs and concepts are strictly ©2020 Rubber Penguin & Dan Bailey. Please do not use or reproduce any of the content in this site without permission.

All designs and concepts are strictly ©2020 Rubber Penguin & Dan Bailey. Please do not use or reproduce any of the content in this site without permission.

All designs and concepts are strictly ©2020 RubberPenguin. Please do not use or reproduce any of the content in this site without permission.

All designs and concepts are strictly ©2020 Rubber Penguin & Dan Bailey.
Please do not use or reproduce any of the content in this site without permission.