Keeping things in-house

Lucozade Ribena Suntory are one of the UK’s-leading soft drink manufacturers. Producing a variety of well-known brands including: Lucozade, Ribena, Highland Spring and Orangina.

The company had taken steps to have more ownership over their brands by building a driven and innovative in-house creative team to produce a majority of their creative projects and campaigns.

I worked with them across varying projects/campaigns for a variety of their core products and new product development; as well as using my experience to aid their evolution as the in-house team grew and developed.

The activations have included everything from print and digital elements, to press ads, experiential and social media content.

CLIENT: LRS   SKILLS: Art Direction, FMCG, Key Art Origination, POS, Retail Activation, Shopper Marketing

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With such a vast and varied portfolio of products, I had the opportunity to work across an array of diverse campaigns on multiple channels. The touchpoints have included: conceptual/visualisation, key art origination, shopper & trade activation, experiential and social media content creation. 

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I was also able to create scamps for future campaigns, as we tried to sell the ideas into potential partners.

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Rubber Penguin. 
Design with character.

Rubber Penguin. 
Design with character.

Rubber Penguin.
Design with character.

All designs and concepts are strictly ©2020 Rubber Penguin & Dan Bailey. Please do not use or reproduce any of the content in this site without permission.

All designs and concepts are strictly ©2020 Rubber Penguin & Dan Bailey. Please do not use or reproduce any of the content in this site without permission.

All designs and concepts are strictly ©2020 RubberPenguin. Please do not use or reproduce any of the content in this site without permission.

All designs and concepts are strictly ©2020 Rubber Penguin & Dan Bailey.
Please do not use or reproduce any of the content in this site without permission.