KEEPING THINGS IN-HOUSE

SUMMARY

Lucozade Ribena Suntory are one of the UK’s-leading soft drink manufacturers. Producing a variety of well-known brands including: Lucozade, Ribena, Highland Spring and Orangina.

The company had taken steps to have more ownership over their brands by building a driven and innovative in-house creative team to produce a majority of their creative projects and campaigns.

I worked with them across varying projects/campaigns for a variety of their core products and new product development; as well as using my experience to aid their evolution as the in-house team grew and developed.

The activations have included everything from print and digital elements, to press ads, experiential and social media content.

CLIENT: Suntory (LRS)  AGENCY: In-house
SCOPE: Art direction, FMCG, key art origination, POS, retail activation

WITH SUCH A VAST AND VARIED PORTFOLIO OF PRODUCTS, I HAD THE OPPORTUNITY TO WORK ACROSS AN ARRAY OF DIVERSE CAMPAIGNS ON MULTIPLE CHANNELS, ON AND OFF-LINE. 

I WAS ALSO ABLE TO CREATE SCAMPS FOR FUTURE CAMPAIGNS, AS WE TRIED TO SELL THE IDEAS INTO POTENTIAL PARTNERS.