Lucozade Ribena Suntory are one of the UK’s-leading soft drink manufacturers. Producing a variety of well-known brands including: Lucozade, Ribena, Highland Spring and Orangina.
The company had taken steps to have more ownership over their brands by building a driven and innovative in-house creative team to produce a majority of their creative projects and campaigns.
I worked with them across varying projects/campaigns for a variety of their core products and new product development; as well as using my experience to aid their evolution as the in-house team grew and developed.
The activations have included everything from print and digital elements, to press ads, experiential and social media content.
CLIENT: LRS SKILLS: Art Direction, Design, FMCG, Key Art Origination, POS, Retail Activation, Shopper Marketing
All designs and concepts are strictly ©2021 Rubber Penguin & Dan Bailey. Please do not use or reproduce any of the content in this site without permission.
All designs and concepts are strictly ©2021 Rubber Penguin & Dan Bailey. Please do not use or reproduce any of the content in this site without permission.
All designs and concepts are strictly ©2021 RubberPenguin. Please do not use or reproduce any of the content in this site without permission.
All designs and concepts are strictly ©2021 Rubber Penguin & Dan Bailey.
Please do not use or reproduce any of the content in this site without permission.