Making waves

With substantial competition in the bathroom air freshener space, Glade wanted to create a disruptive key art to showcase their new hero product.

It was vital that the design had the ability to stand out and engage in a busy retail environment and also online.

I worked alongside the client to create the key visual for their global markets and then rolled it out across various channels.

CLIENT: SC Johnson   AGENCY: Haygarth
SCOPE: Art direction, design, FMCG, key art origination, retail activation

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All designs and concepts are strictly ©2023 Rubber Penguin & Dan Bailey. Please do not use or reproduce any of the content in this site without permission.

All designs and concepts are strictly ©2023 Rubber Penguin & Dan Bailey. Please do not use or reproduce any of the content in this site without permission.

All designs and concepts are strictly ©2023 Rubber Penguin & Dan Bailey. Please do not use or reproduce any of the content in this site without permission.

All designs and concepts are strictly ©2023 Rubber Penguin & Dan Bailey. Please do not use or reproduce any of the content in this site without permission.

All designs and concepts are strictly ©2023 Rubber Penguin & Dan Bailey. Please do not use or reproduce any of the content in this site without permission.