Making waves
With substantial competition in the bathroom air freshener space, Glade wanted to create a disruptive key art to showcase their new hero product.
It was vital that the design had the ability to stand out and engage in a busy retail environment and also online.
I worked alongside the client to create the key visual for their global markets and then rolled it out across various channels.
CLIENT: SC Johnson AGENCY: Haygarth
SCOPE: Art direction, design, FMCG, key art origination, retail activation
All designs and concepts are strictly ©2023 Rubber Penguin & Dan Bailey. Please do not use or reproduce any of the content in this site without permission.
All designs and concepts are strictly ©2023 Rubber Penguin & Dan Bailey. Please do not use or reproduce any of the content in this site without permission.
All designs and concepts are strictly ©2023 Rubber Penguin & Dan Bailey. Please do not use or reproduce any of the content in this site without permission.
All designs and concepts are strictly ©2023 Rubber Penguin & Dan Bailey. Please do not use or reproduce any of the content in this site without permission.
All designs and concepts are strictly ©2023 Rubber Penguin & Dan Bailey. Please do not use or reproduce any of the content in this site without permission.