Making waves

With substantial competition in the bathroom air freshener space, Glade wanted to create a disruptive key art to showcase their new hero product.

It was vital that the design had the ability to stand out and engage in a busy retail environment and also online.

I worked alongside the client to create the key visual for their global markets and then rolled it out across various channels.

CLIENT:
SC Johnson  

SCOPE: 
Art direction
Design
FMCG
Key art origination
Retail activation
Shopper marketing

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All designs and concepts are strictly ©2022 Rubber Penguin & Dan Bailey. Please do not use or reproduce any of the content in this site without permission.

All designs and concepts are strictly ©2022 Rubber Penguin & Dan Bailey. Please do not use or reproduce any of the content in this site without permission.