Making waves

With substantial competition in the bathroom air freshener space, Glade wanted to create a disruptive key art to showcase their new hero product.

It was vital that the design had the ability to stand out and engage in a busy retail environment and also online.

I worked alongside the client to create the key visual for their global markets and then rolled it out across various channels.

CLIENT: SC Johnson   SKILLS: Art Direction, Design, FMCG, Key Art Origination, POS, Retail Activation, Shopper Marketing

001718_SCJ_Glade_Ocean_Gel_Launch_st04
001718_Glade_Ocean_Gel_Fin_st01B
Glade_Units
RubberPenguin-head_1c-RGB-1

Rubber Penguin. 
Design with character.

Rubber Penguin. 
Design with character.

Rubber Penguin.
Design with character.

Rubber Penguin.
Design with character.

Rubber Penguin.
Design with character.

All designs and concepts are strictly ©2021 Rubber Penguin & Dan Bailey. Please do not use or reproduce any of the content in this site without permission.

All designs and concepts are strictly ©2021 Rubber Penguin & Dan Bailey. Please do not use or reproduce any of the content in this site without permission.

All designs and concepts are strictly ©2021 RubberPenguin. Please do not use or reproduce any of the content in this site without permission.

All designs and concepts are strictly ©2021 Rubber Penguin & Dan Bailey.
Please do not use or reproduce any of the content in this site without permission.