Over my career, I have been very fortunate to work across some exciting brands and products. I have had the pleasure to work on campaigns for some of the biggest household names in the world, and this latest project was a key example of this.
Last year I had the opportunity to work on the home entertainment release for the latest Star Wars film: The Last Jedi. The brief was to produce a series of scamped visuals to present to Disney and Lucas, showcasing how we could bring theatre in-store around the release of the movie to DVD/Blu-ray and digital download.
We originally came up with around 40-50 pages of ideas. These were based around key scenes, characters, vehicles etc and included strategy on the best way to implement the launch. They varied from stockholding solutions, to fully immersive experiential events for shoppers.
Below is a sample of just a few examples of the original visuals and also one of the final units in situ.