UEFA are the governing body of football across Europe and with so many national and international tournaments now taking place, it was important to keep the brand consistent, yet allow for the individual competitions to be recognised as their own entities.

Whilst supporting the agency Wasserman, I worked across various projects for a whole variety of tournaments and initiatives. Including the Men's and Women's Champions League, the Women’s European Championship and on their vision of creating a UEFA Champions League Metaverse. The projects covered various touchpoint from social activity to campaign and activation roll-outs.