// Visual Identity

P.Nut Butter

P.Nut was created from a love of peanut butter. With so many PB options at our fingertips, you’d be right to wonder if the market actually needs another peanut butter brand. But despite all this competition, we felt there was still an opening. An opportunity to do something a little different.

There was space for something that not only tastes delicious (obviously), but is filled with goodness, without artificial ingredients, added palm oil or sugar. More than that, we felt there was a squirrel-sized hole for something full of character. Something that stands out on the shelf and just screams personality.

That brand is P.Nut. The peanut butter that is nuts about nuts.

SERVICES:
Art direction
Design
Visual identity
Packaging

AGENCY:
N/A

SERVICES: Art direction, Design, Visual identity

AGENCY: Direct client

SERVICES: Art direction, Design,
Visual identity

AGENCY: Direct client

The brand is centred around our peanut-loving squirrel mascot, Pablo. Our very own Mr P.Nut.

He sets the tone with his infectious energy, enthusiasm and charm. These characteristics run throughout the design, sitting at the heart of every creative decision.

The peanut butter market can look very samey, but Pablo gives P.Nut a character all of its own. The design system has been built to bring that same personality and clarity wherever the brand shows up, whilst leaving enough room for it to grow and evolve.

The brand is centred around our peanut-loving squirrel mascot, Pablo. Our very own Mr P.Nut.

He sets the tone with his infectious energy, enthusiasm and charm. These characteristics run throughout the design, sitting at the heart of every creative decision.