Mini are world renowned as being the ultimate fun car. They have enhanced our lives for over 60 years with a rich spirit that has radiated a brighter and more beautiful experience.

They wanted to celebrate this with an activation event that could capture and reflect these emotions and so we created Mini Worlds.

The concept is split into three themes; Play, Adventure and Surprise. Each represent the personality of the various Mini models.

The three worlds are cleverly presented within the campaign logo, and a visual world was created that is not only full of beauty, colour, fun and energy – but is also incredibly diverse.