// Visual Identity
Beyond Belief
Beyond Belief
FTD (Free Thinking Drinking) was a creative platform developed for the UK brewery Beyond Belief.
Brought in by an independent agency, I was challenged with crafting the visual identity to support an already defined strategy. Designed to align with the brewery’s bold, space-themed branding, FTD represented innovation in product development and the brands ethos. My visuals reinforced both the strategic direction and the concept presented to the client.
FTD (Free Thinking Drinking) was a creative platform developed for the UK brewery Beyond Belief.
Brought in by an independent agency, I was challenged with crafting the visual identity to support an already defined strategy. Designed to align with the brewery’s bold, space-themed branding, FTD represented innovation in product development and the brands ethos. My visuals reinforced both the strategic direction and the concept presented to the client.
SERVICES:
Art direction
Brand development
Design
Packaging design
Visual identity
AGENCY:
Friends of Mine
SERVICES:
Art direction
Brand development
Design
Packaging design
Visual identity
AGENCY:
Friends of Mine
SERVICES: Art direction, Brand development, Design, Packaging design, Visual identity
AGENCY: Friends of Mine
SERVICES: Art direction, Brand development, Design, Packaging design, Visual identity
AGENCY: Friends of Mine














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Based in the UK. Serving clients globally.
All designs and concepts are strictly ©2026 Dan Bailey. All rights reserved.

Based in the UK. Serving clients globally.
All designs and concepts are strictly ©2026 Dan Bailey. All rights reserved.

Based in the UK. Serving clients globally.
All designs and concepts are strictly ©2026 Dan Bailey. All rights reserved.

Based in the UK.
Serving clients globally.
All designs and concepts are strictly ©2026 Dan Bailey. All rights reserved.

Based in the UK. Serving clients globally.
All designs and concepts are strictly ©2026 Dan Bailey. All rights reserved.

