// Visual Identity

Beyond Belief

Beyond Belief

FTD (Free Thinking Drinking) was a creative platform developed for the UK brewery Beyond Belief. 

Brought in by an independent agency, I was challenged with crafting the visual identity to support an already defined strategy. Designed to align with the brewery’s bold, space-themed branding, FTD represented innovation in product development and the brands ethos. My visuals reinforced both the strategic direction and the concept presented to the client.

FTD (Free Thinking Drinking) was a creative platform developed for the UK brewery Beyond Belief. 

Brought in by an independent agency, I was challenged with crafting the visual identity to support an already defined strategy. Designed to align with the brewery’s bold, space-themed branding, FTD represented innovation in product development and the brands ethos. My visuals reinforced both the strategic direction and the concept presented to the client.

SERVICES:
Art direction
Brand development
Design
Packaging design
Visual identity


AGENCY:
Friends of Mine

SERVICES:
Art direction
Brand development
Design
Packaging design
Visual identity


AGENCY:
Friends of Mine

SERVICES: Art direction, Brand development, Design, Packaging design, Visual identity


AGENCY: Friends of Mine

SERVICES: Art direction, Brand development, Design, Packaging design, Visual identity


AGENCY: Friends of Mine

EE design by UK designer Dan Bailey
EE design by UK designer Dan Bailey
EE design by UK designer Dan Bailey
EE design by UK designer Dan Bailey
EE design by UK designer Dan Bailey
EE design by UK designer Dan Bailey
EE design by UK designer Dan Bailey
EE design by UK designer Dan Bailey
EE design by UK designer Dan Bailey
EE design by UK designer Dan Bailey
EE design by UK designer Dan Bailey
EE design by UK designer Dan Bailey
EE design by UK designer Dan Bailey
EE design by UK designer Dan Bailey

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Rubber Penguin Wordmark

Based in the UK. Serving clients globally.

All designs and concepts are strictly ©2026 Dan Bailey. All rights reserved.

Rubber Penguin Wordmark

Based in the UK. Serving clients globally.

All designs and concepts are strictly ©2026 Dan Bailey. All rights reserved.

Rubber Penguin Wordmark

Based in the UK.
Serving clients globally.

All designs and concepts are strictly ©2026 Dan Bailey. All rights reserved.

Rubber Penguin Wordmark

Based in the UK. Serving clients globally.

All designs and concepts are strictly ©2026 Dan Bailey. All rights reserved.