Reimagining an icon

For more than 60 years Nesquik has been known for its ability to turn milk into a unique irresistible chocolate milk beverage.

As it became a firm favourite with many children and adults alike, Quiky was introduced as the face of the brand and he has since gained a somewhat iconic status.

Over recent years his appearance hadn't really moved with the times and he found himself looking a little dated and out of touch.

My challenge, along with a handful of other illustrators, was to look at how we could update Quiky to make him a little more modern and relevant in today's world, yet making sure we didn't lose any of his character. All of the selected creatives had varying styles which helped Nestlé explore the best possible executions for their beloved rabbit.

This was Quiky's original look. It was imperative we kept his core iconic features, but modernise his style and appearance.

I originally presented two design directions for Quiky – one a natural evolution, the other more boundary-pushing. The safer option was picked to explore further, including versions with and without a keyline.

Although my design wasn’t selected, I received great feedback and was honoured to contribute to such an exciting project.

Illustration

CaféPod Rebrand

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