GOOD STRONG COFFEE

SUMMARY

With the Nespresso patent expiring, numerous companies began developing pods that were compatible with their machines.

The market was starting to develop a generic look which badly affected standout on shelf. I had the pleasure of rebranding the packaging for the fantastically driven and innovative company, CaféPod. Giving them a bold execution that is full of personality. After the success of this project, I continued to work with them, providing solutions for further products that include Dolce Gusto capsules and Coffee Bags.

CLIENT: CaféPod  AGENCY: Once Upon A Time
SCOPE: Art direction, design, FMCG, packaging, POS

THE KEY FACTOR TO THE EXECUTION WAS TO GIVE EACH PRODUCT ITS OWN DISTINCT PERSONALITY & ABILITY TO STANDOUT WITHIN BUSY ENVIRONMENTS.

AFTER A SUCCESSFUL PACKAGING REBRAND FOR THE CAFÉPOD RANGE, I WORKED CLOSELY WITH THEM TO DEVELOP A BRAND WORLD THAT COULD BE USED TO DEVELOP AND ENHANCE THEIR PRODUCT. THIS HELPED TO ENABLE A CONSISTENT AND SEAMLESS PROCESS WHEN DEVELOPING FUTURE PROJECTS.

THE NEW PACKAGING AND GUIDELINES LED TO THE DEVELOPMENT OF CAFÉPOD'S FIRST EVER OUTDOOR ADVERTISING CAMPAIGN.