GOOD STRONG COFFEE
SUMMARY
With the Nespresso patent expiring, numerous companies began developing pods that were compatible with their machines.
The market was starting to develop a generic look which badly affected standout on shelf. I had the pleasure of rebranding the packaging for the fantastically driven and innovative company, CaféPod. Giving them a bold execution that is full of personality. After the success of this project, I continued to work with them, providing solutions for further products that include Dolce Gusto capsules and Coffee Bags.
CLIENT: CaféPod AGENCY: Once Upon A Time
SCOPE: Art direction, design, FMCG, packaging, POS
INITIAL CONCEPTS
The key factor to the execution was to give each product its own distinct personality & ability to standout within busy environments.
FINAL CONCEPTS
After a successful packaging rebrand for the CaféPod range, I worked closely with them to develop a brand world that could be used to develop and enhance their product. This helped to enable a consistent and seamless process when developing future projects.
The new packaging and guidelines led to the development of CaféPod's first ever outdoor advertising campaign.
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WANT TO WORK TOGETHER?
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