SERVICES:
Art direction
Design
FMCG
Packaging
POS
AGENCY:
Once Upon A Time
CAFÉPOD
Good strong coffee
With the Nespresso patent expiring, numerous companies began developing pods that were compatible with their machines.
The market was starting to develop a generic look which badly affected standout on shelf. I had the pleasure of rebranding the packaging for the fantastically driven and innovative company, CaféPod. Giving them a bold execution that is full of personality. After the success of this project, I continued to work with them, providing solutions for further products that include Dolce Gusto capsules and Coffee Bags.
INITIAL CONCEPTS
INITIAL CONCEPTS
The key factor to the execution was to give each product its own distinct personality & ability to standout within busy environments.
FINAL CONCEPTS
FINAL CONCEPTS
After a successful packaging rebrand for the CaféPod range, I worked closely with them to develop a brand world that could be used to develop and enhance their product. This helped to enable a consistent and seamless process when developing future projects.
The new packaging and guidelines led to the development of CaféPod's first ever outdoor advertising campaign.
Get in touch
hello@rubberpenguin.com
Based in the UK. Serving clients globally.
All designs and concepts are strictly ©2025 Dan Bailey. All rights reserved.