Good, strong coffee

With the Nespresso patent expiring, numerous companies began developing pods that were compatible with their machines.

The market was starting to develop a generic look which badly affected standout on shelf. I had the pleasure of rebranding the packaging for the fantastically driven and innovative company, CaféPod. Giving them a bold execution that is full of personality. After the success of this project, I continued to work with them, providing solutions for further products that include Dolce Gusto capsules and Coffee Bags.

CLIENT: CaféPod   SKILLS: Art Direction, FMCG, Packaging, POS

Initial concepts

Creative design by UK designer & illustrator Dan Bailey
Creative design by UK designer & illustrator Dan Bailey
CafePod_Concept
Creative design by UK designer & illustrator Dan Bailey
Creative design by UK designer & illustrator Dan Bailey
Creative design by UK designer & illustrator Dan Bailey

The key factor to the execution was to give each product its own distinct personality & ability to standout within busy environments.

Final concepts

Creative design by UK designer & illustrator Dan Bailey
Creative design by UK designer & illustrator Dan Bailey
Creative design by UK designer & illustrator Dan Bailey
Creative design by UK designer & illustrator Dan Bailey

After a successful packaging rebrand for the CaféPod range, I worked closely with them to develop a brand world that could be used to develop and enhance their brand. This helped to enable a consistent and seamless process when developing future projects.

Creative design by UK designer & illustrator Dan Bailey
Creative design by UK designer & illustrator Dan Bailey
Creative design by UK designer & illustrator Dan Bailey
Creative design by UK designer & illustrator Dan Bailey
Creative design by UK designer & illustrator Dan Bailey

The new packaging and guidelines led to the development of CaféPod's first ever outdoor advertising campaign.

Cafepod-GSC_scamps
Cafepod-GSC-1
RubberPenguin-head_1c-RGB-1

Rubber Penguin. 
Design with character.

Rubber Penguin. 
Design with character.

Rubber Penguin.
Design with character.

Rubber Penguin.
Design with character.

Rubber Penguin.
Design with character.

All designs and concepts are strictly ©2020 Rubber Penguin & Dan Bailey. Please do not use or reproduce any of the content in this site without permission.

All designs and concepts are strictly ©2020 Rubber Penguin & Dan Bailey. Please do not use or reproduce any of the content in this site without permission.

All designs and concepts are strictly ©2020 RubberPenguin. Please do not use or reproduce any of the content in this site without permission.

All designs and concepts are strictly ©2020 Rubber Penguin & Dan Bailey.
Please do not use or reproduce any of the content in this site without permission.