CaféPod

THE CHALLENGE
With the Nespresso patent expiring, numerous companies began developing pods that were compatible with their machines.

The market was starting to develop a generic look which badly affected standout on shelf. I had the pleasure of rebranding the packaging for the fantastically driven and innovative company, CaféPod. Giving them a bold execution that is full of personality. Once the project was complete I  continued to work with them, providing solutions for further products that include Dolce Gusto capsules and Coffee Bags.

CLIENT:
CaféPod

SKILLS:
Art Direction
FMCG
Packaging
POS

ORIGINAL CONCEPTS

Creative design by UK designer & illustrator Dan Bailey
Creative design by UK designer & illustrator Dan Bailey
Creative design by UK designer & illustrator Dan Bailey
Creative design by UK designer & illustrator Dan Bailey
Creative design by UK designer & illustrator Dan Bailey
Creative design by UK designer & illustrator Dan Bailey

The key factor to the execution was to give each product its very own distinct personality & ability to standout within a busy environment.

FINAL CONCEPTS

Creative design by UK designer & illustrator Dan Bailey
Creative design by UK designer & illustrator Dan Bailey
Creative design by UK designer & illustrator Dan Bailey
Creative design by UK designer & illustrator Dan Bailey

After a successful packaging rebrand for the CaféPod Nespresso range, I worked closely with them to develop a Brand World. 

This enabled them to develop and enhance their brand, creating a consistent and seamless process when developing future projects.

THE SOLUTION/THE OUTCOME
The initial launch of the CaféPod Nespresso compatible pods proved incredibly successful and enabled the brand to not only increase its presence in the supermarkets it was already stocked within, but it also opened up opportunities in other retailers, allowing even more growth than expected.

Creative design by UK designer & illustrator Dan Bailey
Creative design by UK designer & illustrator Dan Bailey
Creative design by UK designer & illustrator Dan Bailey
Creative design by UK designer & illustrator Dan Bailey
Creative design by UK designer & illustrator Dan Bailey

Rubber Penguin is the alias for UK-based designer and illustrator Dan Bailey. Conveyor of the bold, the bright and the beautiful and I want to share my passion through defined, considered design.

All designs and concepts are strictly ©2019 RubberPenguin. Please do not use or reproduce any of the content in this site without permission.