Good, strong coffee

With the Nespresso patent expiring, numerous companies began developing pods that were compatible with their machines.

The market was starting to develop a generic look which badly affected standout on shelf. I had the pleasure of rebranding the packaging for the fantastically driven and innovative company, CaféPod. Giving them a bold execution that is full of personality. After the success of this project, I continued to work with them, providing solutions for further products that include Dolce Gusto capsules and Coffee Bags.

CLIENT: CaféPod   SKILLS: Art Direction, FMCG, Packaging, POS

Initial concepts

Creative design by UK designer & illustrator Dan Bailey
Creative design by UK designer & illustrator Dan Bailey
CafePod_Concept
Creative design by UK designer & illustrator Dan Bailey
Creative design by UK designer & illustrator Dan Bailey
Creative design by UK designer & illustrator Dan Bailey

The key factor to the execution was to give each product its own distinct personality & ability to standout within busy environments.

Final concepts

Creative design by UK designer & illustrator Dan Bailey
Creative design by UK designer & illustrator Dan Bailey
Creative design by UK designer & illustrator Dan Bailey
Creative design by UK designer & illustrator Dan Bailey

After a successful packaging rebrand for the CaféPod range, I worked closely with them to develop a brand world that could be used to develop and enhance their brand. This helped to enable a consistent and seamless process when developing future projects.

Creative design by UK designer & illustrator Dan Bailey
Creative design by UK designer & illustrator Dan Bailey
Creative design by UK designer & illustrator Dan Bailey
Creative design by UK designer & illustrator Dan Bailey
Creative design by UK designer & illustrator Dan Bailey

The new packaging and guidelines led to the development of CaféPod's first ever outdoor advertising campaign.

Cafepod-GSC_scamps
Cafepod-GSC-1
RubberPenguin-head_1c-RGB-1

Rubber Penguin. 
Design with character.

Rubber Penguin. 
Design with character.

Rubber Penguin.
Design with character.

All designs and concepts are strictly ©2020 Rubber Penguin & Dan Bailey. Please do not use or reproduce any of the content in this site without permission.

All designs and concepts are strictly ©2020 Rubber Penguin & Dan Bailey. Please do not use or reproduce any of the content in this site without permission.

All designs and concepts are strictly ©2020 RubberPenguin. Please do not use or reproduce any of the content in this site without permission.

All designs and concepts are strictly ©2020 Rubber Penguin & Dan Bailey.
Please do not use or reproduce any of the content in this site without permission.