With the Nespresso patent expiring, numerous companies began developing pods that were compatible with their machines.
The market was starting to develop a generic look which badly affected standout on shelf. I had the pleasure of rebranding the packaging for the fantastically driven and innovative company, CaféPod. Giving them a bold execution that is full of personality. Once the project was complete I continued to work with them, providing solutions for further products that include Dolce Gusto capsules and Coffee Bags.
This enabled them to develop and enhance their brand, creating a consistent and seamless process when developing future projects.
THE SOLUTION/THE OUTCOME
The initial launch of the CaféPod Nespresso compatible pods proved incredibly successful and enabled the brand to not only increase its presence in the supermarkets it was already stocked within, but it also opened up opportunities in other retailers, allowing even more growth than expected.
Rubber Penguin is the alias for UK-based designer and illustrator Dan Bailey. Conveyor of the bold, the bright and the beautiful and I want to share my passion through defined, considered design.
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