Getting crafty

With the Covid-19 pandemic sending shockwaves across the world, I decided to set myself some personal briefs and challenges to help focus my mind and utlilise the free time I now had after losing several projects.

One of the first tasks I set myself was to design a craft beer brand, something I have wanted to do for quite some time.

After doing some research I decided my fictitious brewery was to be located in Norway, in the town of Åndalsnes. I simplified the brand name by shortening it to Åndals and decided on three products to create, with each one named after a location within the area.

I explored varying concepts and decided to produce two executions. One has a more graphical approach, compared to a more playful variation. I then rolled these out across various channels.

CLIENT:
Personal project  

SCOPE: 
Art direction
Branding
Design
Illustration
Packaging

Early identity concepts

Logo-options_sq

Chosen identity

Andals-Logo-breakdown-05
Andals-Logo-breakdown-06

It was important to create an identity that reflected the environment and magnetism that the product was born into.

Andals-Logo-breakdown-07
Andals-Logo-breakdown-02

Packaging concept one

Andal_web_Can_1
Andal_web_Cans_all_1
Andal_web_sq_v1
Andal_web_Pump1-1
Andal_web_shirt-front-1

After some initial exploration, I felt we needed to explore an alternative concept which offered a little more character. This led to the development of concept two.

Packaging concept two

Andal_web_Can_2
Andal_web_Cans_all_2
Andal_web_sq
Andal_web_Pump2-1
Andal_OOH_Posters_situ
Andal_web_shirt-back-1

All designs and concepts are strictly ©2022 Rubber Penguin & Dan Bailey. Please do not use or reproduce any of the content in this site without permission.

All designs and concepts are strictly ©2022 Rubber Penguin & Dan Bailey. Please do not use or reproduce any of the content in this site without permission.