SUMMARY
With the Covid-19 pandemic sending shockwaves across the world, I decided to set myself some personal briefs and challenges to help focus my mind and utlilise the free time I now had after losing several projects.
One of the first tasks I set myself was to design a craft beer brand, something I have wanted to do for quite some time.
After doing some research I decided my fictitious brewery was to be located in Norway, in the town of Åndalsnes. I simplified the brand name by shortening it to Åndals and decided on three products to create, with each one named after a location within the area.
I explored varying concepts and decided to produce two executions. One has a more graphical approach, compared to a more playful variation. I then rolled these out across various channels.
CLIENT: Personal project AGENCY: N/A
SCOPE: Art direction, branding, design, illustration, packaging
WANT TO WORK TOGETHER?
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WANT TO WORK TOGETHER?
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