Adding some character

After growing from a small UK start-up based in York to a billion dollar San Francisco business, Anaplan were looking at creating a handbook for staff to share their history, passion and expectations as a company.

I worked with them to develop the content, supporting characters and creative to engage and excite the teams, helping to lay the foundations for even more future success. 

CLIENT: Anaplan   SKILLS: Art Direction, Character Design, Layout

From humans to animals and from monsters to robots; we explored a huge variety of potential characters in order to find the perfect mascots to represent the Anaplan brand and to help communicate their message in a playful way.

Once we had decided on developing our robot concepts, we then had to give them a personality and clear distinguishing features. Each character is based on one of Anaplan's key offices, with subtle references to the city's heritage built within their design.

The characters proved so popular that we ended up developing additional goodies to go alongside the handbook. These included stickers, postcards, bookmarks and apparel.