Adding some character

After growing from a small UK start-up based in York to a billion dollar San Francisco business, Anaplan were looking at creating a handbook for staff to share their history, passion and expectations as a company.

I worked with them to develop the content, supporting characters and creative to engage and excite the teams, helping to lay the foundations for even more future success. 

CLIENT: Anaplan   SKILLS: Art Direction, Character Design, Layout

Anaplan_Development

From humans to animals and from monsters to robots; we explored a huge variety of potential characters in order to find the perfect mascots to represent the Anaplan brand and to help communicate their message in a playful way.

Anaplan_Original
Anaplan Engineers Handbook by Rubber Penguin founder, Dan Bailey.

Once we had decided on developing our robot concepts, we then had to give them a personality and clear distinguishing features. Each character is based on one of Anaplan's key offices, with subtle references to the city's heritage built within their design.

Anaplan_spreads_the-gang
Anaplan_Characters_1
Anaplan_Characters_2
Anaplan Pattern
Anaplan_process
Anaplan Engineers Handbook by Rubber Penguin founder, Dan Bailey.
Anaplan close up
Anaplan_Books

The characters proved so popular that we ended up developing additional goodies to go alongside the handbook. These included stickers, postcards, bookmarks and apparel.

Anaplan_collection
Anaplan_Tees
Anaplan_Sticker
Anaplan faces
RubberPenguin-head_1c-RGB-1

Rubber Penguin. 
Design with character.

Rubber Penguin. 
Design with character.

Rubber Penguin.
Design with character.

All designs and concepts are strictly ©2020 Rubber Penguin & Dan Bailey. Please do not use or reproduce any of the content in this site without permission.

All designs and concepts are strictly ©2020 Rubber Penguin & Dan Bailey. Please do not use or reproduce any of the content in this site without permission.

All designs and concepts are strictly ©2020 RubberPenguin. Please do not use or reproduce any of the content in this site without permission.

All designs and concepts are strictly ©2020 Rubber Penguin & Dan Bailey.
Please do not use or reproduce any of the content in this site without permission.