Adding some character

After growing from a small UK start-up based in York to a billion dollar San Francisco business, Anaplan were looking at creating a handbook for staff to share their history, passion and expectations as a company.

Working with them, I helped to develop characters to represent key offices from the UK and the US. Once finalised I directed and designed their handbook and additional merchandise that was given away with the launch of the book.

CLIENT: Anaplan   SKILLS: Art Direction, Character Design, Illustration, Layout

Anaplan_Development

From humans to animals and from monsters to robots; we explored a huge variety of potential characters in order to find the perfect mascots to represent the Anaplan brand.

Anaplan_Original
Anaplan Engineers Handbook by Rubber Penguin founder, Dan Bailey.

Each character represents one of the cities that key offices are based in, with subtle clues to their location within the design.

Anaplan_spreads_the-gang
Anaplan_Characters_1
Anaplan_Characters_2
Anaplan Pattern
Anaplan_process
Anaplan Engineers Handbook by Rubber Penguin founder, Dan Bailey.
Anaplan close up
Anaplan_Books

The project proved so successful that we not only produced the original handbook, but also apparel, postcards, stickers and various other takeaway items for staff.

Anaplan_collection
Anaplan_Tees
Anaplan_Sticker
Anaplan faces
RubberPenguin-head_1c-RGB-1

Rubber Penguin. 
Design with character.

Rubber Penguin. 
Design with character.

Rubber Penguin.
Design with character.

Rubber Penguin.
Design with character.

Rubber Penguin.
Design with character.

All designs and concepts are strictly ©2020 Rubber Penguin & Dan Bailey. Please do not use or reproduce any of the content in this site without permission.

All designs and concepts are strictly ©2020 Rubber Penguin & Dan Bailey. Please do not use or reproduce any of the content in this site without permission.

All designs and concepts are strictly ©2020 RubberPenguin. Please do not use or reproduce any of the content in this site without permission.

All designs and concepts are strictly ©2020 Rubber Penguin & Dan Bailey.
Please do not use or reproduce any of the content in this site without permission.