Anaplan Engineers Handbook

THE CHALLENGE
After growing from a small UK start-up based in York to a billion dollar San Francisco business, Anaplan were looking at creating a handbook for staff to share their history, passion and expectations as a company.

I worked with them to develop the content, supporting characters and creative.

CLIENT:
Anaplan

SKILLS:
Art Direction
Character Design
Layout

From humans to animals and from monsters to robots; we explored a huge variety of potential characters in order to find the perfect mascots to represent the Anaplan brand.

Once we had decided on developing our robot concepts, we then had to give them personality and distinguishing features.

Each character is based on one of Anaplan's key offices, with subtle references to the cities heritage built within their design.

THE SOLUTION/THE OUTCOME
The characters proved so popular that we ended up developing additional goodies to go alongside the handbook. These included stickers, postcards, bookmarks and apparel.

Future projects are also being planned as the handbook and characters have been fully embraced and firmly taken into the hearts of the Anaplan family.

Rubber Penguin is the alias for UK-based designer and illustrator Dan Bailey. Conveyor of the bold, the bright and the beautiful and I want to share my passion through defined, considered design.

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