Texas Tack is a super-sticky adhesive tape available in the US, designed to break away from the typically sterile look of the industry. The aim was to inject a bold personality into the brand, celebrating its Texas roots in a playful, distinctive way.

To reflect this heritage, the brand features a retro, stylised Western cowboy mascot – but with a twist. Instead of a traditional cowboy, the focus is on the iconic cowboy hat, making the character unique and instantly recognisable.

The wordmark design complements the mascot’s fun and bold personality by drawing inspiration from the tape itself, incorporating its texture and concept into the overall branding. The result is a cohesive and character-driven look that truly stands out in the adhesive tape market.

Following an amazing reception, the project – along with Clint, our mascot – was showcased on Creative Bloq, one of the world’s leading online art and design platforms. You can read the feature here.