// OOH Campaigns

Subway

Subway

While freelancing with the advertising agency Saatchi & Saatchi, I’ve had the opportunity to contribute to a wide range of campaigns for Subway. 

My work has included, amongst other things, key art origination and campaign roll-outs across various projects – including seasonal promotions, value range offerings, new product launches and even Subway’s 60th anniversary celebrations.

Each campaign has varied in scope and complexity, with many forming the foundation of toolkits for Subway’s EMEA teams to adapt and implement across their individual markets.

While freelancing with the advertising agency Saatchi & Saatchi, I’ve had the opportunity to contribute to a wide range of campaigns for Subway. 

My work has included, amongst other things, key art origination and campaign roll-outs across various projects – including seasonal promotions, value range offerings, new product launches and even Subway’s 60th anniversary celebrations.

Each campaign has varied in scope and complexity, with many forming the foundation of toolkits for Subway’s EMEA teams to adapt and implement across their individual markets.

SERVICES:
Advertising
Campaign development
Campaign roll-out
Design
Key art origination


AGENCY:
Saatchi & Saatchi

SERVICES: Advertising, Conceptual design, OOH, Social, Storyboarding


AGENCY: Saatchi & Saatchi

SERVICES: Advertising, Conceptual design, OOH, Social, Storyboarding


AGENCY: Saatchi & Saatchi

Subway design by UK designer Dan Bailey

VARIOUS OOH CAMPAIGNS/CONCEPTS

Subway design by UK designer Dan Bailey
Subway design by UK designer Dan Bailey
Subway design by UK designer Dan Bailey
Subway design by UK designer Dan Bailey
Subway design by UK designer Dan Bailey
Subway design by UK designer Dan Bailey
Subway design by UK designer Dan Bailey
Subway design by UK designer Dan Bailey

Below is a sample of just some of the exploration that went into one of the Subway campaigns.

Below is a sample of just some of the exploration that went into one of the Subway campaigns.

Subway design by UK designer Dan Bailey

Similar Projects

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Rubber Penguin Wordmark

Based in the UK. Serving clients globally.

All designs and concepts are strictly ©2026 Dan Bailey. All rights reserved.

Rubber Penguin Wordmark

Based in the UK.
Serving clients globally.

All designs and concepts are strictly ©2026 Dan Bailey. All rights reserved.

Rubber Penguin Wordmark

Based in the UK. Serving clients globally.

All designs and concepts are strictly ©2026 Dan Bailey. All rights reserved.

Rubber Penguin Wordmark

Based in the UK. Serving clients globally.

All designs and concepts are strictly ©2026 Dan Bailey. All rights reserved.

Rubber Penguin Wordmark

Based in the UK. Serving clients globally.

All designs and concepts are strictly ©2026 Dan Bailey. All rights reserved.