SERVICES:
Advertising
Campaign development
Campaign roll-out
Design
Key art origination

AGENCY:
Saatchi & Saatchi

SUBWAY

Eat Fresh

While freelancing with the advertising agency Saatchi & Saatchi, I’ve had the opportunity to contribute to a wide range of campaigns for Subway. 

My work has included, amongst other things, key art origination and campaign roll-outs across various projects – including seasonal promotions, value range offerings, new product launches and even Subway’s 60th anniversary celebrations.

Each campaign has varied in scope and complexity, with many forming the foundation of toolkits for Subway’s EMEA teams to adapt and implement across their individual markets.

Subway Festive campaign
Subway-D6-Festive
Subway-Xmas-campaign
Subway_designs by Dan Bailey
Subway-Campaign
Subway-Value_D6
Subway Value
Subway_Sauced
Below are a small selection of visuals from the development work we did for a recent Subway campaign. The final designs can be seen on the header above.
C3Subway_Development
Rubber Penguin Logo_white

Based in the UK. Serving clients globally.

All designs and concepts are strictly ©2025 Dan Bailey. All rights reserved.