Skatehut are one of the leading UK skate retailers. They have multiple stores across the country, as well an incredibly successful online presence. With the business continuing to grow, it was important that the brand evolves with it. Giving it strength and consistency across every platform.
Below is a breakdown of some of the key brand elements that make up the new proposed look.
The developed identity for Skatehut has stand out in a crowded market and an ownable look that people can recognise and trust. The logo offers a strong and energetic appearance that is prominent across varying platforms.
It reflects the passion of skating and the values of the business, whilst enabling the brand to continue to grow as they go from strength to strength.
THE SOLUTION/THE OUTCOME
The new identity offers a clear evolution from its predecessor and has allowed Skatehut to grow and evolve as the business expands. The in-depth guidelines in place have allowed other creative teams to help develop future elements that remain consistent and keep the brand strong.
Rubber Penguin is the alias for UK-based designer and illustrator Dan Bailey. Conveyor of the bold, the bright and the beautiful and I want to share my passion through defined, considered design.
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