Rollin' with the success

Skatehut are one of the leading UK skate retailers. They have multiple stores across the country, as well an incredibly successful online presence.

With the business continuing to grow, it was important that the brand evolves with it. Giving it strength and consistency across every platform.

I developed an identity for Skatehut that has standout in a crowded market and an ownable look that people can recognise and trust. The logo offers a strong and energetic look that is prominent across varying platforms. It reflects the passion of skating and the values of the business, whilst enabling the brand to continue to grow as they go from strength to strength.

Below is a breakdown of some of the key brand elements that make up the new proposed look.

CLIENT: Skatehut   SKILLS: Art Direction, Branding, Design

Skatehut_banner
Skatehut_Logo
Skatehut_colour
Skatehut_type
Skatehut_icons
Skatehut_imagery-1
Skatehut_bus
Skatehut_broch
Skatehut_Screen
Skatehut banner by UK based designer and illustrator Dan Bailey
Skatehut_mobile-1
Skatehut banner by UK based designer and illustrator Dan Bailey
RubberPenguin-head_1c-RGB-1

Rubber Penguin. 
Design with character.

Rubber Penguin. 
Design with character.

Rubber Penguin.
Design with character.

Rubber Penguin.
Design with character.

Rubber Penguin.
Design with character.

All designs and concepts are strictly ©2020 Rubber Penguin & Dan Bailey. Please do not use or reproduce any of the content in this site without permission.

All designs and concepts are strictly ©2020 Rubber Penguin & Dan Bailey. Please do not use or reproduce any of the content in this site without permission.

All designs and concepts are strictly ©2020 RubberPenguin. Please do not use or reproduce any of the content in this site without permission.

All designs and concepts are strictly ©2020 Rubber Penguin & Dan Bailey.
Please do not use or reproduce any of the content in this site without permission.