Hotel Chocolat are a British chocolatier and cocoa grower, with over 100 stores in the UK and 33 stores in Japan. They also have an online offering in the US.
They have always been seen as an affordable luxury, delivering a delicious range of chocolates – perfect for gifting. Over the years the popularity of the likes of M&S (with the Percy Pig range), have grown dramatically – which has impacted sales.
Hotel Chocolat wanted to explore the development of their own range of characters, so they could rival Percy Pig and add more personality instore and to their branding – especially around their gifting products.
The characters were based on four of their current chocolate ranges available and were named the ‘Chocolate Chums’. They were a rabbit, penguin, bulldog and robot.
Sadly the project ended up being shelved, because of the financial impact of the Covid pandemic and Brexit.
CLIENT: Hotel Chocolat AGENCY: N/A
SCOPE: Art direction, character design
All designs and concepts are strictly ©2023 Rubber Penguin & Dan Bailey. Please do not use or reproduce any of the content in this site without permission.
All designs and concepts are strictly ©2023 Rubber Penguin & Dan Bailey. Please do not use or reproduce any of the content in this site without permission.
All designs and concepts are strictly ©2023 Rubber Penguin & Dan Bailey. Please do not use or reproduce any of the content in this site without permission.
All designs and concepts are strictly ©2023 Rubber Penguin & Dan Bailey. Please do not use or reproduce any of the content in this site without permission.
All designs and concepts are strictly ©2023 Rubber Penguin & Dan Bailey. Please do not use or reproduce any of the content in this site without permission.