SERVICES:
Advertising
Conceptual design
AGENCY:
Saatchi & Saatchi
EE
Game on
Whether you’re looking for a console bundle, games, or accessories, the EE Game Store has everything you need to satisfy your gaming desires.
I collaborated with the EE creative team at Saatchi & Saatchi to bring these engaging short-dwell concepts to life, helping to boost awareness of the EE Game Store and its wide range of offerings, with a particular emphasis on in-game accessories.
We wanted to show the variety and scale of what was available by creating mash-ups of characters from different gaming genres. They were orginally visualised through a mixture of MidJourney and Photoshop, with the final CGI designs being created by the an external creative production agency, Big Farmer.



ONE OF THE UNUSED HEADLINES

Once the concepts were agreed with the client, the production agency (Big Farmer), created the characters and the project was completed by the talented team of Simon Hadassi and James Goodwin Davies.
FINAL CAMPAIGN DESIGNS


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Based in the UK. Serving clients globally.
All designs and concepts are strictly ©2025 Dan Bailey. All rights reserved.