Serving up a treat

Eat Goshen is a smash burger restaurant based in Indiana, USA.

They were looking at updating their branding and wanted to introduce a mascot as the face of their business.

I worked with them to develop a design and strategy on how to roll the branding out across various aspects of the company.

The mascot is heavily influenced by the retro character designs of the 50s and his appearance reflects the personality and energy of Eat Goshen and its target audience.

CLIENT: Eat Goshen  SKILLS: Art Direction, Branding, Brand World, Character Design, Packaging

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The character has proved so popular that the restaurant are expanding his use across various point of sale and marketing channels.

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Rubber Penguin. 
Design with character.

Rubber Penguin. 
Design with character.

Rubber Penguin.
Design with character.

Rubber Penguin.
Design with character.

Rubber Penguin.
Design with character.

All designs and concepts are strictly ©2021 Rubber Penguin & Dan Bailey. Please do not use or reproduce any of the content in this site without permission.

All designs and concepts are strictly ©2021 Rubber Penguin & Dan Bailey. Please do not use or reproduce any of the content in this site without permission.

All designs and concepts are strictly ©2021 RubberPenguin. Please do not use or reproduce any of the content in this site without permission.

All designs and concepts are strictly ©2021 Rubber Penguin & Dan Bailey.
Please do not use or reproduce any of the content in this site without permission.