Teenage Mutant Ninja Turtles Pizza Box
With the release of Teenage Mutant Ninja Turtles: Out of the Shadows imminent, Paramount Pictures wanted to whip up excitement for the movie by sending key media influencers something to get them talking.
With World Turtle Day on the horizon, they thought what better way to celebrate the occasion than with the Turtles favourite food, pizza.
The plan was set. Paramount wanted to send pizza out to these influencers. but how should they approach it? This is where I came in. Paramount had seen an illustration I had created for a retro Ninja Turtles pizza box and approached me about using it.
Being a massive turtles fan for the last thirty years I jumped at the chance, it was an absolute dream come true.
THE SOLUTION/THE OUTCOME
The pizza box was so well received that it was later included in some digital marketing content that was created for their social platforms. One of which allowed you to have a complete 360 tour of the Turtles lair, whilst tossing around the pizza box. You can see that here.
Rubber Penguin is the alias for UK-based designer and illustrator Dan Bailey. Conveyor of the bold, the bright and the beautiful and I want to share my passion through defined, considered design.
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