Heroes in a half shell

With the release of Teenage Mutant Ninja Turtles: Out of the Shadows imminent, Paramount Pictures wanted to whip-up excitement for the movie by sending key media influencers something to get them talking.

With World Turtle Day on the horizon, they thought what better way to celebrate the occasion than with the Turtles favourite food, pizza.

The plan was set, Paramount wanted to send pizza out to these influencers. but how should they approach it? This is where I came in. Paramount had seen an illustration I had created for a retro Ninja Turtles pizza box and approached me about using it.

Being a massive turtles fan for the last thirty years I jumped at the chance, it was an absolute dream come true. 

CLIENT: Paramount   SKILLS: Art Direction, Illustration

TMNT Pizza box by UK-based designer and illustrator Dan Bailey, who works under the alias of Rubber Penguin.
TMNT Pizza box by UK-based designer and illustrator Dan Bailey, who works under the alias of Rubber Penguin.
TMNT Pizza box by UK-based designer and illustrator Dan Bailey, who works under the alias of Rubber Penguin.

The pizza box was later also used for some digital marketing content that was created for Facebook. It allowed you to have a complete 360 tour of the Turtles lair, whilst they tossed around the pizza box. You can see that here.

TMNT Pizza box by UK-based designer and illustrator Dan Bailey, who works under the alias of Rubber Penguin.
RubberPenguin-head_1c-RGB-1

Rubber Penguin. 
Design with character.

Rubber Penguin. 
Design with character.

Rubber Penguin.
Design with character.

All designs and concepts are strictly ©2020 Rubber Penguin & Dan Bailey. Please do not use or reproduce any of the content in this site without permission.

All designs and concepts are strictly ©2020 Rubber Penguin & Dan Bailey. Please do not use or reproduce any of the content in this site without permission.

All designs and concepts are strictly ©2020 RubberPenguin. Please do not use or reproduce any of the content in this site without permission.

All designs and concepts are strictly ©2020 Rubber Penguin & Dan Bailey.
Please do not use or reproduce any of the content in this site without permission.