Teenage Mutant Ninja Turtles Pizza Box

THE CHALLENGE
With the release of Teenage Mutant Ninja Turtles: Out of the Shadows imminent, Paramount Pictures wanted to whip up excitement for the movie by sending key media influencers something to get them talking.

With World Turtle Day on the horizon, they thought what better way to celebrate the occasion than with the Turtles favourite food, pizza.

The plan was set. Paramount wanted to send pizza out to these influencers. but how should they approach it? This is where I came in. Paramount had seen an illustration I had created for a retro Ninja Turtles pizza box and approached me about using it.

Being a massive turtles fan for the last thirty years I jumped at the chance, it was an absolute dream come true.  

CLIENT:
Paramount

SKILLS:
Art Direction
Illustration
Packaging

TMNT Pizza box by UK-based designer and illustrator Dan Bailey, who works under the alias of Rubber Penguin.
TMNT Pizza box by UK-based designer and illustrator Dan Bailey, who works under the alias of Rubber Penguin.
TMNT Pizza box by UK-based designer and illustrator Dan Bailey, who works under the alias of Rubber Penguin.

THE SOLUTION/THE OUTCOME
The pizza box was so well received that it was later included in some digital marketing content that was created for their social platforms. One of which allowed you to have a complete 360 tour of the Turtles lair, whilst tossing around the pizza box. You can see that here.

TMNT Pizza box by UK-based designer and illustrator Dan Bailey, who works under the alias of Rubber Penguin.

Rubber Penguin is the alias for UK-based designer and illustrator Dan Bailey. Conveyor of the bold, the bright and the beautiful and I want to share my passion through defined, considered design.

All designs and concepts are strictly ©2020 RubberPenguin. Please do not use or reproduce any of the content in this site without permission.