SiS Brand World

THE CHALLENGE
To ensure there was a consistency across the creative for SiS products and campaigns, we were approached to create a Brand World which was to be distributed in-house and to supporting agencies.

CLIENT:
Anaplan

SKILLS:
Art Direction
Branding
Brand Development

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THE SOLUTION/THE OUTCOME
The guide helped to ensure the brand remained strong and consistent across various platforms and channels. It gave external agencies and creatives a clear guide on how to design for the brand and the importance of those consistencies going forward.

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Rubber Penguin is the alias for UK-based designer and illustrator Dan Bailey. Conveyor of the bold, the bright and the beautiful and I want to share my passion through defined, considered design.

All designs and concepts are strictly ©2020 RubberPenguin. Please do not use or reproduce any of the content in this site without permission.