Over the years there has been a feeling of misalignment between the creative and media world. M&C Saatchi wanted to address this perception by coming together with The 7 Stars on a joint venture that resolves these issues, resulting in the creation of the new media agency, M&C7.
The result of this partnership was to have the ability to offer clients the spherical joy of media and creative working together in perfect harmony, producing rounded, simple ideas that work.
The brief was to create an identity that reflected the ethos of M&C7. It needed to be a beautiful, simple design, yet have a nod to the Saatchi brand and the brutal personality it embodies.
Below are the early concepts that were presented. Each design reflects the spirit of the agency and its personality.
THE SOLUTION/THE OUTCOME
The favoured design was then developed and rolled-out across various channels. Further work is being planned in the near future, once the agency is fully set-up and established.
Rubber Penguin is the alias for UK-based designer and illustrator Dan Bailey. Conveyor of the bold, the bright and the beautiful and I want to share my passion through defined, considered design.
All designs and concepts are strictly ©2020 RubberPenguin. Please do not use or reproduce any of the content in this site without permission.