Building a brand

Over the years there has been a feeling of misalignment between the creative and media world.

M&C Saatchi wanted to address this perception by coming together with The 7 Stars on a joint venture that resolves these issues, resulting in the creation of the new media agency, M&C7.

The result of this partnership was to have the ability to offer clients the spherical joy of media and creative working together in perfect harmony, producing rounded, simple ideas that work.

CLIENT: M&C Saatchi   SKILLS: Art Direction, Branding

The original brands

MCSaatchi_7Stars_logo-01

The brief was to create an identity that reflected the ethos of M&C7. It needed to be a beautiful, simple design, yet have a nod to the Saatchi brand and the brutal personality it embodies.

Initial concepts

M&C7_Square-01
M&C7_Square-02
M&C7_Square-03
M&C7_Square-04
M&C7_Square-05
M&C7_Square-06
M&C7_Square-09
M&C7_Square-10
M&C7_Square-11
M&C7_Square-08
M&C7_Square-13
M&C7_Square-12

The favoured design was then developed and rolled-out across various channels. Further work is being planned in the near future, once the agency is fully set-up and established. 

MC&_Build-02
MC&_Build-03
MC&_Build-01
MC&_Build_New-03
MC7-Staionery
RubberPenguin-head_1c-RGB-1

Rubber Penguin. 
Design with character.

Rubber Penguin. 
Design with character.

Rubber Penguin.
Design with character.

All designs and concepts are strictly ©2020 Rubber Penguin & Dan Bailey. Please do not use or reproduce any of the content in this site without permission.

All designs and concepts are strictly ©2020 Rubber Penguin & Dan Bailey. Please do not use or reproduce any of the content in this site without permission.

All designs and concepts are strictly ©2020 RubberPenguin. Please do not use or reproduce any of the content in this site without permission.

All designs and concepts are strictly ©2020 Rubber Penguin & Dan Bailey.
Please do not use or reproduce any of the content in this site without permission.