Getting crafty

With the Covid-19 pandemic sending shockwaves across the world, I decided to set myself some personal briefs and challenges to help focus my mind and utlilise the free time I now had after losing several projects.

One of the first tasks I set myself was to design a craft beer brand, something I have wanted to do for quite some time.

After doing some research I decided my fictitious brewery was to be located in Norway, in the town of Åndalsnes. I simplified the brand name by shortening it to Åndals and decided on three products to create, with each one named after a location within the area.

I explored varying concepts and decided to produce two executions. One has a more graphical approach, compared to a more playful variation. I then rolled these out across various channels.

CLIENT: Personal project   SKILLS: Art direction, Branding, Illustration, Packaging

Early identity concepts

Logo-options_sq

Chosen identity

Andals-Logo-breakdown-05
Andals-Logo-breakdown-06

The identity took inspiration from Åndalsnes's reputation as the mountaineering capital of Norway.

Andals-Logo-breakdown-07
Andals-Logo-breakdown-02

Packaging concept one

Andal_web_Can_1
Andal_web_Cans_all_1
Andal_web_Pump1-1
Andal_web_shirt-front-1

After some initial exploration, I felt we needed to explore an alternative concept which offered a little more character. This led to the development of concept two.

Packaging concept two

Andal_web_Can_2
Andal_web_Cans_all_2
Andal_web_Pump2-1
Andal_web_shirt-back-1
RubberPenguin-head_1c-RGB-1

Rubber Penguin. 
Design with character.

Rubber Penguin. 
Design with character.

Rubber Penguin.
Design with character.

All designs and concepts are strictly ©2020 Rubber Penguin & Dan Bailey. Please do not use or reproduce any of the content in this site without permission.

All designs and concepts are strictly ©2020 Rubber Penguin & Dan Bailey. Please do not use or reproduce any of the content in this site without permission.

All designs and concepts are strictly ©2020 RubberPenguin. Please do not use or reproduce any of the content in this site without permission.

All designs and concepts are strictly ©2020 Rubber Penguin & Dan Bailey.
Please do not use or reproduce any of the content in this site without permission.